Wisdom

Healthcare has never been short of ambition. We continue to develop remarkable technologies. Precision medicine. Personalised therapies. Digital solutions. Connected care. The list keeps growing and that is the good news. The difficult news is that many healthcare systems are struggling to absorb all this innovation. Between 2005 and 2025, per capita healthcare spending across…

Ever wondered what a day in Market Access really feels like? It’s the constant dance between urgent requests, imperfect evidence, and the realities of European reimbursement systems that rarely match corporate ambitions. One moment you're justifying a premium price; the next, you're piecing together models from single-arm studies, hoping they hold up in HTA-driven markets.…